Indians love buffets! This brand set out to recreate the buffet experience of bringing the joy of limitless choices from a cloud kitchen straight to your home.
It broke away from limited menus and rigid meal structures, offering complete freedom over what and how you eat. And so, the name Whimsy was born.
For the brand’s visual identity, I drew inspiration from the brand’s positioning, a boundless feeling that comes with ordering from Whimsy. I designed a dynamic wordmark, where the playful arrangement of letterforms reflects the brand’s spirited essence.
Hand-drawn illustrations further enhance the whimsical ambiance across all collaterals, serving as a key element in the brand’s visual storytelling.
The color story is bold and vibrant, just like the excitement of the food itself. The primary brand colors, red, yellow, and green, create an instant visual connection to fresh, flavorful ingredients.
The typography features a heavy-weight font, perfectly capturing the essence of a grand buffet experience that is abundant and satisfying.
The packaging featured printed corrugated boxes for the outer layer, while containers were stamped and sealed with branded stickers. Playful and engaging copy on the packaging enhanced the brand’s whimsical personality, making every unboxing experience fun and exciting.
The brand also took over social media with a fun, bold take on food that perfectly matches its boundless spirit. Each post celebrates individuality and flavor, inviting users to embrace their “whimsical taste” by mixing cuisines, breaking food norms, or just adding a little extra spice to their daily scroll.
Role: Design | Illustration
Agency: Please See//
Team Lead: Kassandra
Copywriter: Subhannita, Adele
Brand Manager: Lizanne
Team Lead: Kassandra
Copywriter: Subhannita, Adele
Brand Manager: Lizanne
