Shreya Takodara - Find Thrift Fest

Find is a concept for a thrifting festival that features unique pre-loved clothing and decor items. It brings together a dynamic community of small upcycling businesses, offering workshops, delicious food, and live entertainment.

Find set out to transform sustainable thrifting into a compelling brand experience for eco-conscious Gen Z.

I approached this challenge through a strategic lens, shaping Find a vibrant space where sustainability is sexy and thrifting enables self-expression and creativity. From concept to execution, I crafted a bold, adaptable visual system including a smart and playful tone of voice, custom typography, illustrations, and animations, all designed to reflect the festival’s playful yet purposeful ethos.

Grounded in a deep understanding of Gen Z’s values, the design system comes to life seamlessly across multiple touchpoints, creating a cohesive and

culture-forward experience.

Logo animated to use motion as a tool to highlight the excitement of finding unique thrifts.

The logo is designed to convey the excitement of discovering unique items while thrifting - you never know what you might find! This feeling is reinforced through a playful twist on the letter "I" that mimics an exclamation mark. The color palette reflects the brand's bold, clever, and playful personality. Additionally, the typography extends the twist and movement from the logo, creating a unique and memorable identity for the brand.

Custom graphic elements bring a sense of joy and movement to the brand and celebrate self-expression

Mobile screen/ App mockups

A website scroll animation that brings the brand’s voice, visuals, and energy to life.

The typography within the visual system is structured around a dynamic diagonal grid, that comes to life in interactive experiences on the app and website. For instance, when users hover over the type, the animation adds a sense of movement and energy.