This is a concept for Find, a thrifting festival that features unique pre-loved clothing and decor items. It brings together a dynamic community of small businesses that upcycle goods, offering workshops, delicious food, and live entertainment. Find wanted to create a space where sustainability is sexy and thrifting enables self-expression and creativity.
Tailored to fashion-forward, eco-conscious, and creatively curious Gen Z, Find is a vibrant space where sustainability and style statements collide. To reflect this expressive spirit, I crafted a bold and versatile visual system that seamlessly comes to life across various touchpoints – from social media and websites to
on-site merchandise.
The logo is inspired by the excitement of finding unique items while
thrifting- you never know what you might find! This feeling is conveyed through a playful twist on the letter "I." The color palette reflects the brand's bold, clever, and playful personality. Additionally, the typography extends the twist from the logo, creating a unique and memorable identity for the brand.
The typography within the visual system is structured around a dynamic diagonal grid, that comes to life in interactive experiences on the app and website. For instance, when users hover over the type, the animation adds a sense of movement and energy.
Role: Creative Direction | Design | Motion Graphics
Course: School of Visual Arts (Experiencing Brands Through Interaction Design)
Mentor: Anita Zeppetelli
Mentor: Anita Zeppetelli
